The ECO Lights dimmable DOB Downlight Equivalent 95W Cool White 6000K are new to the market. The bulb uses an AC current instead of using AC converted to DC, which is what most other bulbs do. By using the current this way it is a lot more energy efficient as you are not wasting energy converting the current. In turn, the components are not getting as hot as there aren't as many and you aren't wasting energy. This also prolongs the lifespan of the bulb and the components as they are not working so hard and there is a less chance of a fault occurring.